三津石智巳

👦🏻👦🏻👧🏻 Father of 3 | 🗺️ Service Reliability Engineering Manager at Rakuten Travel | 📚 Avid Reader | 👍 Wagashi | 👍 Caffe Latte | 👍 Owarai

「Value Proposition Design: How to Create Products and Services Customers Want」感想

"Got bogged down by unproductive meetings with tons of unstructured “blah blah blah” conversations."

 

via Check out this quote from Value Proposition Design: How to Create Products and Services Customers Want - https://learning.oreilly.com/library/view/value-proposition-design/9781118968062/fm.xhtml

はい。

"Were big bold bets that failed and wasted a lot money."

 

via Check out this quote from Value Proposition Design: How to Create Products and Services Customers Want - https://learning.oreilly.com/library/view/value-proposition-design/9781118968062/fm.xhtml

はい。

"The Value Proposition Canvas zooms into the details of two of the building blocks of the Business Model Canvas."

 

via Check out this quote from Value Proposition Design: How to Create Products and Services Customers Want - https://learning.oreilly.com/library/view/value-proposition-design/9781118968062/fm.xhtml

Business Model CanvasValue Proposition Canvasの関係が分からない。

"The

Environment Map

helps you understand the context in which you create.

The

Business Model Canvas helps you create value for your business.

The

Value Proposition Canvas

helps you create value for your customer."

 

via Check out this quote from Value Proposition Design: How to Create Products and Services Customers Want - https://learning.oreilly.com/library/view/value-proposition-design/9781118968062/fm.xhtml

よく分からない。事業に対する価値と顧客に対する価値の違いは何か。

"astonished at how poorly aligned product development, sales, and marketing are when it comes to developing new value propositions."

 

via Check out this quote from Value Proposition Design: How to Create Products and Services Customers Want - https://learning.oreilly.com/library/view/value-proposition-design/9781118968062/fm.xhtml

これかな。

"VALUE PROPOSITION

Describes the benefits customers can

 

expect from your products and services."

 

via Check out this quote from Value Proposition Design: How to Create Products and Services Customers Want - https://learning.oreilly.com/library/view/value-proposition-design/9781118968062/canvas.xhtml

部署のバリュープロポジションという考え方は筋が悪いのかな。

"What you think of as important from your perspective might not be a job customers are actually trying to get done."

 

via Check out this quote from Value Proposition Design: How to Create Products and Services Customers Want - https://learning.oreilly.com/library/view/value-proposition-design/9781118968062/canvas-chapter01.xhtml

製品開発と製品生産で重要と思われることが、顧客が解決したいジョブではないかもしれない。ハンナ・アーレント「人間の条件」の「労働」「仕事」「活動」みたいな。

変に間接部門の顧客みたいな小難しいことを考えずに、事業の顧客のことを考えるべきなのでは。

ところで、こう考えてみるとコードを共通の言語として顧客の解決したいジョブを記述しようとするDDDは、ソフトウェア産業における製品開発の方法論と捉えることができるのでは。いい加減にLean Architectureもじっくり読みたい。