Investigating MTP (Massive Transformative Purpose)
AN MTP IS NOT…
These examples of vision statements—not MTPs—describe what the companies want to become rather than the change they want to achieve.
A vision statement about what the organization is or will become in the future
A mission statement about how the organization meets its purpose
A marketing slogan promoting a product or service
Geared to the customer (statements often include “you”)
Geared to the company (statements often include “us” or “we”)
A statement that restricts a company's ability to pivot the business in the future
